do it like they do on the discovery channel

The first time I saw mention of the trouser company Bonobos I laughed out loud. They know not what they do, I thought. How could anyone be so stupid as to name their company after the mammal second only to humans in lasciviousness? (Besides dolphins, I suppose.)

But no, they know exactly what they’re doing, and it’s fantastic. Reading the about pages (yes, there are several), you eventually come to regard founders Andy Dunn and Brian Spaly as your hilarious and over-informed fraternity brothers (even if you weren’t in a frat and are not currently male, such as I). The site is laced with tongue in cheek humor (customer service reps = ninjas), which serve to elevate what is otherwise a pretty bone-headedly straightforward idea into compulsive want-to-buy-now items.

The pants themselves actually do look fantastic. The motto doesn’t lie; they are awesome fitting trousers. At least the headless horseman they got to parade around in them on the website looks great. The pants come in five different fabric styles and five main styles, conveniently broken down by occasion. Keeping not only a male attention span happy, but mine as well.

Click click here to go there!

lovelove,
ZE